Resources Library by ANA

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Authors: Yves Evrard, Jacques Obadia

March 1, 1976

How to reward interviews (French)

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: François Frisch, Patrick Le Maire

August 1, 1975

Researchers training in the general perspective of marketing consultants

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

Researchers training in the general perspective of marketing consultants (French)

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

How to reward interviews

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: François Frisch, Patrick Le Maire

August 1, 1975

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living"...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: A. Crépy

December 4, 1974

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

September 1, 1974

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

September 1, 1974

Marketing information and simulation systems for a French retailers chain

The System discussed in this paper was designed to provide the Management of NICOL, a French Chain-Stores Retailer, with a new aid in the analysis, evaluation and planning of marketing activities. The specific object of the project was the design of...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Alexandre Thabor

April 1, 1974